Rolex is one of the most trusted brands in the world. Rolex watch quality is legendary and their Oyster Architecture models can last forever. Rolex models such as their Daytona, Submariner and GMT Master II are in great demand as these models appreciate with time and you are exceptionally lucky if you are able to purchase it by simply walking into a Rolex Authorized Dealer anywhere on earth.
For example, I bought a Rolex GMT Master Pepsi 16700 back in 1997 for RM10K. Today, the same model is selling for more than RM30K all around the world. Once again, mine is a GMT Master Pepsi and therefore much rarer than the GMT Master II Pepsi (aka 16710).
From the above, you can see for yourself that my Rolex Pepsi 16700 is selling above RM30K to RM60K, that’s 300% to 600% increase in price compared to what I paid for it.
Rolex sport models, especially the Daytona Stainless Steel, GMT Master II Pepsi & Batman Stainless Steel, Submariner Hulk Stainless Steel, all command high second hand value. However, you must know that, for most other Rolex Oyster models, you will be lucky if you are able to resell it for the price you bought it and this include the Gold and Half Gold models for Submariner and GMT Master II!!! So if you are really thinking of buying a Rolex for investment, then you better do your homework or just blindly follow my advise where you shall only purchase Daytona Stainless Steel, Submariner Hulk Stainless Steel, GMT Master II Pepsi Stainless Steel and GMT Master II Batman Stainless Steel. As for the Sea Dweller and Sky Dweller Stainless Steel, they are unique but I doubt you will wear them daily as they are kind of huge…… no point buying a Rolex watch and then just keep it in the safe deposit box and not enjoy wearing it.
Having said the above, if you want a watch that looks new forever and can be passed down to your children or grand children, then I recommend you get a Rolex Oyster Datejust with white gold fluted bezel. Because of the fluted bezel, you won’t see any scratches on your watch. Therefore, it will look like new forever 🙂
On the other hand, if you love to see scratches on your watch, then the smooth polish domed steel bezel is excellent (image below), hahaha.
The new Daytona, GMT Master II and Submariner bezels are made from ceramic and therefore, scratch proof and fade proof! What this means is that the new Rolex Pepsi 126710BLRO 24 Hour Rotating Bezel Red Colour will never fade unlike the previous Pepsi models!!!
Prior to 2018, one of the most sought after mass market watches was the Rolex GMT Master II Batman 116710BLNR which was introduced in BaselWorld 2013. But that all changed when Rolex introduced the new GMT Master II Pepsi 126710BLRO in Stainless Steel during BaselWorld 2018. So this year 2018 onward, the most sought after watch in the entire world is the new Rolex Pepsi with Jubilee Bracelet!!!